Mercado Botánico
Commercial Photography
July 2024
Launch campaign for a plant shop and botanical studio in Condesa. The founders wanted a visual identity that felt alive — earthy, textured, and rooted in the sensory experience of being surrounded by plants.
Fuji X-T556mm f/1.2Diffused Flash
The Story
The shop is small and densely packed with foliage, making wide shots difficult. We leaned into the claustrophobia — shooting tight compositions that placed the viewer inside the canopy, surrounded by green.
Key Features
01
Product Catalog
Individual plant portraits on natural linen for the online store.
02
In-Situ Styling
Plants photographed in styled home settings to inspire customers.
03
Founder Portraits
Environmental portraits of the two founders among their collection.
04
Process Documentation
Behind-the-scenes of repotting, propagation, and care routines.
