Alma Coffee
Commercial Photography
November 2024
Brand campaign for a specialty coffee roaster in Roma Norte. The brief called for warm, tactile imagery that told the story from bean to cup — emphasizing craft, texture, and the ritual of preparation.
Sony A7IVMacro85mm f/1.4
The Story
Alma wanted to stand apart from the polished, clinical look of most coffee brands. We built a visual language around imperfection — steam, crema patterns, worn wooden counters, and the hands of the baristas who make it all happen.
Key Features
01
Product Styling
Styled and shot packaging, pour-overs, and espresso pulls with natural props.
02
Behind the Bar
Documentary-style portraits of the barista team during service.
03
Texture & Detail
Macro shots of coffee beans, crema, and steam to build a tactile brand world.
04
Space Photography
Wide shots of the cafe interior capturing the atmosphere and design.
